Our analyses are based on the most comprehensive theory in the area of user experience design which is called as Donut Model User Experience Theory and copyrighted by P Mrkt. The father of this theory is the chief consultant of isthisusable.com; Gorkem Turgut OZER, who is also working as a user experience expert contributing all of the reports created by us.

Donut Model User Experience Theory consists of ten different functions and each of them includes several detailed analyses. The aim of the theory is so simple; helping software designers and graphic artists to create the most successful website. That is why it is called as Donut Model since the idea here is having the most complete donut for a perfect website.

This is a living theory and it is not completed at all. We don't actually know if it will be completed by some time or not; but we just hope it won't be. Each of ten functions shown here has around ten more subtitles related to each detailed analysis required for the main report. This is why all our main reports are like an encyclopedia (at around 100 pages) although they are always shortened before sent to our customers.

Unfortunately it is not possible for us to mention the details of the theory since our revenues are mostly based on the power of this successful theory. All we can do is encouraging you to fill in the application form for a free preview report and hope that your application is approved.
return to isthisusable.com
IsThisUsable Logo and Donut Model User Experience Theory are trademarks of pmrkt co., ltd.
© 2008-2009 pmrkt | contact us via